Strategies for Effective Stakeholder Engagement
Develop a strategy to actively manage up and out of the project team.
Aligning project goals with business goals is the focus of every project manager but getting your stakeholders all aligned is often like steering an ocean liner. Taking time to actually develop a strategy for effective stakeholder engagement for your project is something that typically falls to the very last thing to do, if it ever gets done. This class will help you recognize that it is the project manager that needs to be OUTCOME focused for the benefit of both the project and the business.
This course will provide practical, hands-on recommendations for:
- Understanding your stakeholders
- Understanding the influences of power and interest
- How to deliver bad news and how to recognize stakeholder allies, opponents, and neutrals
- How to get stakeholders all focused on project outcomes
- How to set roles and expectations that are needed to drive the project forward and align and communicate their project goals with strategic business goals and objectives
At-a-glance
Delivery: Instructor-Led Training
(Virtual or On-site)
Course Length: Virtual: Four 3.5-hour sessions; Onsite: 2 days
Professional Development Units (PDUs): 14 (14 Power Skills)
Key Outcomes
- Identify, analyze, and prioritize stakeholders
- Develop a stakeholder register
- Describe how the stakeholder analysis drives the Stakeholder Engagement Plan
- Develop questions to ask key stakeholders
- Determine the level of involvement for each stakeholder through a Stakeholder Engagement Assessment Matrix
- Determine the value of the communication plan
- Assess your management style and power
- Identify the principles of influence and determine an influence strategy